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Behavioral Economics and Neuromarketing

Name: Behavioral Economics and Neuromarketing
Rating: 9.4 (1287 reviews)

Learn how to affect the decision making flows and increase sales/usage of your products. Make better decisions in life.

4.4

☆☆☆☆☆ 4.4/5

(1,287 reviews)

5,395 students

Created by

9.4

Classbaze Grade®

9.3

Freshness

9.2

Popularity

9.1

Material

Detailed Analysis »

Platform: Udemy

Price: check current price

Video: 1h 29m

Language: English

Next start: On Demand

Best Neuromarketing classes:

Classbaze Rating

Classbaze Grade®

9.4 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness

9.3 / 10

This course was last updated on 9/2021.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Popularity

9.2 / 10

We analyzed factors such as the rating (4.4/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Material

9.1 / 10

Video Score: 7.8 / 10

The course includes 1h 29m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.

The average video length is 1 hours 34 minutes of 11 Neuromarketing courses on Udemy.

Detail Score: 9.7 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.9 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

4 articles.

4 resources.

0 exercise.

0 test.

In this page

About this course

The course will teach you this

What you need to START the course

Who can start this course?

General questions

Coupons & Discounts

Guarantees & money back

Financial aid

Teacher

Classbaze hand picked recommendations

About the course

•How do people decide what to buy in supermarkets?
•Why do luxury car brands give TV advertising?
•How can you get honest information from your users in an online survey?
In this course you will learn different theories on how to affect the decision making flows of consumers in the way we want them to decide. You will learn psychological backgrounds of these behaviours and real life examples proving these behavioural rules. You will also learn how to structure your own experiments and run A/B tests to make critical decisions about your products.
900+ 5 star ratings – Bestseller Udemy Course
This course is created by consultants who implement these techniques in marketing campaigns. What you will get here are proven methods that are used by FTSE 100 companies.
“Amazing course! short, crisp & highly insightful.” Marwah K.
“This has by far been my favorite marketing course! Great Job!” Lindsay H.
“I’m aware of the influence advertising has on us all therefore, the more I realise this the more I want to know how this is done and why we just, can’t help ourselves! Great examples, that give a clear understanding of the practices used to ‘nudge’ us into our purchasing decisions. ” Sabrina C.
This course is suitable for professionals such as; entrepreneurs, product managers, marketing specialists, campaign managers, pricing experts, service designers and user experience experts or; for anyone who wants to make more logical decisions about their decisions in life.
The topics we will cover in this course are;
•An introduction to consumer behavior and human biases
•Scent Marketing
•Power of Sound in Purchase Behaviour
•Anchoring, Decoy Effect
•Status Quo, Goal Gradient Effect
•How to name,display and price your products
•Framing, Decision point intercepts, Planning Fallacy
•Mental Accounting, Sunk Cost Effect, Choice Overload
•How to structure your own experiments and Nudge Samples
• Psychological Tricks To Make People Like You
This course will have a big impact in your professional career as well as your personal life.

What can you learn from this course?

✓ learn how brands use neuromarketing rules to affect your decisions
✓ affect the decision making flows of consumers
✓ structure your own behavioral experiments
✓ run A/B tests to make critical decisions about your products
✓ apply neuromarketing rules to your products or marketing campaigns for better monetization
✓ optimize pricing based on biases
✓ learn how human brain makes decisions
✓ increase sales of your products using nudges

What you need to start the course?

• There are no prerequisites for this course

Who is this course is made for?

• This course is suitable for entrepreneurs, product managers, marketing specialists, campaign managers, pricing experts and user experience experts.

Are there coupons or discounts for Behavioral Economics and Neuromarketing ? What is the current price?

The course costs $24.99. And currently there is a 81% discount on the original price of the course, which was $129.99. So you save $105 if you enroll the course now.

The average price is $16.5 of 11 Neuromarketing courses. So this course is 51% more expensive than the average Neuromarketing course on Udemy.

Will I be refunded if I'm not satisfied with the Behavioral Economics and Neuromarketing course?

YES, Behavioral Economics and Neuromarketing has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any financial aid for this course?

Currently we could not find a scholarship for the Behavioral Economics and Neuromarketing course, but there is a $105 discount from the original price ($129.99). So the current price is just $24.99.

Who will teach this course? Can I trust ICAN Consultancy?

ICAN Consultancy has created 10 courses that got 12,469 reviews which are generally positive. ICAN Consultancy has taught 51,166 students and received a 4.4 average review out of 12,469 reviews. Depending on the information available, we think that ICAN Consultancy is an instructor that you can trust.