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Brand Campfire: The Art & Science Of Brand Storytelling

Learn the real art & science behind the new "must-have" skill for today's marketing professionals–brand storytelling.
3.7
☆☆☆☆☆ 3.7/5
(111 reviews)
774 students
Created by
Kevin McIntosh

7.3

Classbaze Grade®

4.8

Freshness

7.3

Popularity

9.1

Material

Detailed Analysis »

Learn the real art & science behind the new "must-have" skill for today's marketing professionals–brand storytelling.
Go to course »
Platform: Udemy
Price: check current price
Video: 2h 2m
Language: English
Next start: On Demand

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Classbaze Rating

Classbaze Grade®

7.3 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness

4.8 / 10
This course was last updated on 2/2018.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Popularity

7.3 / 10
We analyzed factors such as the rating (3.7/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Material

9.1 / 10
Video Score: 7.9 / 10
The course includes 2h 2m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 1 hours 55 minutes of 155 Business Branding courses on Udemy.
Detail Score: 9.6 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.9 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

5 articles.
4 resources.
0 exercise.
0 test.

In this page

About this course

  The course will teach you this
  What you need to START the course
  Who can start this course?
General questions
  Coupons & Discounts
  Guarantees & money back
  Financial aid
Teacher
Classbaze hand picked recommendations

About the course

Brand Storytelling – The New “Must Have” Marketing Communications Skill
Learn The Art & Science Of Brand Storytelling
Brand Campfire is a high-energy video documentary and interactive learning series created for anyone in the business of brand communications who wants to understand the ins and outs of brand storytelling. Sixty minutes of videos plus tons of downloads.
We’ll journey into the labs of scientists and see what happens to the brain as it engages with story. We’ll discover why it’s human nature to crave story and why brand storytelling can be so effective in both consumer and B2B marketing.
Animated Story Arcs, Brand Storytelling Exercises & Other Interactive Brand Storytelling Tools
To demonstrate the art of brand storytelling, the documentary includes original short story videos that will inspire you as you discover how humans engage with story. Animated story arcs and other creative tools along with a high-energy soundtrack make this learning experience one that’s always moving forward and always entertaining. Brand Campfire is not your typical course series… it’s meant to feel like you’re watching a documentary rather than sitting through a class. 
Exclusive Brand Storytelling Downloads & Interactive Learning Modules walk you through the elements of story such as Theme, Character, Setting, Plot & Action. Also included is a detailed yet easy-to-use brand story template based on the work of the industry’s top brand storytellers to help you plan and create your own great brand stories. 
Course Updated: November 2017
Preview clip credits:
Back To The Start: © 2011 Chipotle Mexican Grill, Inc.
Nike logo and Nike archival photos: © Nike Inc.
Suitemates: © 2014 Kinaxis Inc

What can you learn from this course?

✓ Create brand stories that engage the human brain at a level deeper than traditional brand marketing
✓ Coach your staff and your clients in how to create more effective brand stories
✓ Structure a brand story so that it follows a time-tested structure for telling a great story
✓ Ask the right kind of questions to develop great brand stories for clients and your own brand

What you need to start the course?

• A basic knowledge of brand marketing
• A computer or mobile device that can play video/audio – you can play the preview video on this page to be certain your device is compatible
• Ability to view PDF files on your computer or mobile device

Who is this course is made for?

• Creative Directors
• Marketing Directors
• Public Relations Professionals
• Journalists
• Copywriters
• Art Directors
• Graphic Designers
• Account Executives in Public Relations and Advertising
• College students interested in brand communications
• Chief Marketing Officers
• Commercial Directors
• Commercial Producers
• Content Managers
• Writers

Are there coupons or discounts for Brand Campfire: The Art & Science Of Brand Storytelling ? What is the current price?

The course costs $14.99. And currently there is a 82% discount on the original price of the course, which was $84.99. So you save $70 if you enroll the course now.
The average price is $21.5 of 155 Business Branding courses. So this course is 30% cheaper than the average Business Branding course on Udemy.

Will I be refunded if I'm not satisfied with the Brand Campfire: The Art & Science Of Brand Storytelling course?

YES, Brand Campfire: The Art & Science Of Brand Storytelling has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any financial aid for this course?

Currently we could not find a scholarship for the Brand Campfire: The Art & Science Of Brand Storytelling course, but there is a $70 discount from the original price ($84.99). So the current price is just $14.99.

Who will teach this course? Can I trust Kevin McIntosh?

Kevin McIntosh has created 1 courses that got 111 reviews which are generally positive. Kevin McIntosh has taught 962 students and received a 3.7 average review out of 111 reviews. Depending on the information available, we think that Kevin McIntosh is an instructor that you can trust.

Learn everything about

Kevin McIntosh

Executive Producer, Brand Campfire • Nashville Songwriter
Kevin McIntosh has over 25 years of experience working as a copywriter developing his brand storytelling skills in ad agency and in-house agency environments.
He has created brand communications for over a dozen Fortune 500 brands including DuPont, Fruit of The Loom and RCA and has won numerous ad industry awards.
As one of Nashville’s many songwriter/storytellers and guitar twangers, he has a passion for crafting stories about life, love and faith.
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7.3

Classbaze Grade®

4.8

Freshness

7.3

Popularity

9.1

Material

Detailed Analysis »

Learn the real art & science behind the new "must-have" skill for today's marketing professionals–brand storytelling.
Go to course »
Platform: Udemy
Price: check current price
Video: 2h 2m
Language: English
Next start: On Demand

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