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Copywriting: How To Convert Features Into Benefits That Sell

Discover The Best Well-Kept Secrets On Converting Cold Features Into irresistible Benefits That Sell YOUR Products
4.6
4.6/5
(185 reviews)
5,928 students
Created by

9.2

Classbaze Grade®

9.4

Freshness

8.4

Popularity

9.2

Material

Discover The Best Well-Kept Secrets On Converting Cold Features Into irresistible Benefits That Sell YOUR Products
Platform: Udemy
Video: 1h 21m
Language: English
Next start: On Demand

Best Copywriting classes:

Classbaze Rating

Classbaze Grade®

9.2 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness

9.4 / 10
This course was last updated on 10/2021.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Popularity

8.4 / 10
We analyzed factors such as the rating (4.6/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Material

9.2 / 10
Video Score: 7.7 / 10
The course includes 1h 21m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 2 hours 44 minutes of 146 Copywriting courses on Udemy.
Detail Score: 10.0 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.9 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

2 articles.
7 resources.
0 exercise.
0 test.

In this page

About the course

Do you want to learn one of the most important skills in copywriting that will help you sell more products instantly?
Do you want to learn exactly how to push the hot emotional buttons of your prospects and have them take any kind of action you want?
Do you want to be able to write extremely powerful marketing messages?
Well, if your answer is “yes” to even one of these questions then this class will blow your mind!
Before I tell you what exactly you are going to learn and what will your project assignment be, I’d like to introduce myself.
Hi,
My name is Vladimir Raykov and I do marketing.
I have a Bachelor’s degree in Marketing. I work as a Marketing Manager, I teach very successful courses on Marketing Fundamentals, Marketing Psychology and Copywriting. I’ve created and launched over 20 digital products. I also teach over 46695 students from 155 countries.
So much for me, let’s see what you are going to learn:
In this class, you will learn copywriting which is one of the most important elements of effective marketing. The art of copywriting involves strategically delivering words that get people to take a specific action that you want. It might be a sale, registration for a webinar, opt-in in your email list, and more.
Copywriting is a broad subject and if you want to learn everything at once, it might be a bit overwhelming. For that reason, I’ve started creating classes that address separate parts of that subject. This approach is successful because you master copywriting one step at a time until you transform yourself into a world-class copywriter.
In the first class on copywriting, I teach how to write extremely powerful, attention-grabbing headlines. And this is the second class and here you will learn how to write irresistible benefits that sell.
•First of all the crucial difference between features and benefits! Even advanced marketers have a hard time explaining which one is which and….
•Secondly, you will learn how to convert cold features into powerful and emotional benefits which sell.
•Next, you will learn how to identify the benefits of the benefit. Or how to dig deeper into the prospect’s mind and find what makes them tick.
•You will learn what I call the Holy Grail in marketing – The Ladder Of Abstraction. Mastering the principles from that lecture will instantly improve your communication skills and you will be able to create irresistible marketing messages.
•Next, you will learn the best place to write the benefits of your product. And how to do it exactly by using a specific formula plus a real-life example.
•You will learn the top 3 trigger words that you should always imply in your marketing message.
•You will learn a simple but effective 3-step framework for writing marketing copy.
•You will learn the single most important factor for pricing your product or service. (And avoid a common pricing mistake)
•You’ll gain access to valuable resources for copywriting and marketing. Make sure you download the PDF files.
•And much, much more…
I explain every concept by providing you with great, world-class examples of the most successful copywriters in the world. So, you will be learning about proven strategies. Not vague theories.
Just for a second imagine what it would be to have the skill of writing amazing marketing copy that sells. This very skill may skyrocket your sales by 2 or 5 or 10 times.
And why exactly you should be concerned with benefits? Glad you asked. Because features tell, but benefits sell.
Even if you have the best product in the world if you don’t know how to market it, it won’t be successful. You need to have copywriting skills to make it happen.
This course is ideal for:
•Bloggers
•Book authors
•Online entrepreneurs
•Online marketers
•And people from any occupation that requires writing marketing copy for the purpose of getting response and action.
… but I want to make something clear… when I say bloggers I don’t mean I will be teaching you how to write blog posts… I will be teaching you how to write pieces of marketing copy that sells.
I will provide you with all the knowledge I have and all the resources I use to transform you into a world-class copywriter.
I invite you to join us and develop your copywriting skills to sell more of your products almost overnight.

Click the “Buy Now” button,
I’m waiting for you inside the course!

What can you learn from this course?

✓ Tell the difference between a feature and a benefit
✓ Convert cold features into powerful and emotional benefits that sell
✓ Identify the benefits of the benefit, meaning students will be able to dig deep into the prospect’s mind and find what makes them tick
✓ Apply the concept “The Ladder Of Abstraction” and instantly improve communication. (The Holy Grail In Marketing)
✓ Know where the best place (in the marketing copy framework) for writing benefits is
✓ Understand and apply to TOP 3 trigger words that should be always implied in marketing messages.
✓ Apply simple but effective 3-step framework for writing marketing copy
✓ Understand the most important factor for pricing a product or service

What you need to start the course?

• Grab a pen and paper

Who is this course is made for?

• Online entrepreneurs
• Marketers
• Bloggers
• Book Authors
• People from any occupation that requires writing marketing copy for the purpose of getting response and action
• This course is not for people who despise learning

Are there coupons or discounts for Copywriting: How To Convert Features Into Benefits That Sell ? What is the current price?

The course costs $14.99. And currently there is a 25% discount on the original price of the course, which was $19.99. So you save $5 if you enroll the course now.
The average price is $15.7 of 146 Copywriting courses. So this course is 5% cheaper than the average Copywriting course on Udemy.

Will I be refunded if I'm not satisfied with the Copywriting: How To Convert Features Into Benefits That Sell course?

YES, Copywriting: How To Convert Features Into Benefits That Sell has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any financial aid for this course?

Currently we could not find a scholarship for the Copywriting: How To Convert Features Into Benefits That Sell course, but there is a $5 discount from the original price ($19.99). So the current price is just $14.99.

Who will teach this course? Can I trust Vladimir Raykov?

Vladimir Raykov has created 18 courses that got 13,933 reviews which are generally positive. Vladimir Raykov has taught 109,075 students and received a 4.7 average review out of 13,933 reviews. Depending on the information available, we think that Vladimir Raykov is an instructor that you can trust.
Agile Product Manager, Certified Scrum Master
Vladimir Raykov works as an Agile Product Manager (certified Scrum Master and Product Owner) in an innovative and highly developing company for software solutions.
Vladimir has a Bachelor’s degree in Marketing and has completed courses on a Master’s level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School.
He is an author (How To Build Your Successful Online Teaching Business), and one of his deepest passions is leadership – bringing out the best in people. Moreover, Vladimir is certified by Case Western Reserve University on a course – Inspiring Leadership Through Emotional Intelligence.
His highest priorities are family and friends. He does and is interested in online teaching and learning as he thinks that these two terms are the new currency of the future.
A firm believer in education, Vladimir is willing to share his knowledge with others.
Browse all courses by on Classbaze.

9.2

Classbaze Grade®

9.4

Freshness

8.4

Popularity

9.2

Material

Platform: Udemy
Video: 1h 21m
Language: English
Next start: On Demand

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