This course is a lightening fast way to start landing big media outlets even if you have never pitched the media before and don’t know where to start. It gives you the formula I use for every project and every client. Using this exact formula and method my clients have received coverage in The New York Times, TechCrunch, Gizmodo, The Washington Post, Mashable, Popular Mechanics, Wired, and a whole lot more.
If you want to get media coverage and don’t have time to read countless books on the subject, consider this the Cliff Notes shortcut version to doing so!
Master Public Relations (PR) Quickly Using the Magnetic Public Relations Method
You will learn the following:
•The hidden benefits of PR for your company (other than sales)•How to craft a compelling email pitch to a journalist•How to guarantee coverage for your company•What kind of materials to prepare•The death of the press release•Advanced techniques (Newsjacking and others) that can lead to massive amounts of coverage.•How to contact journalists and track if they’re reading your emails•How to find journalists who are influential but no one knows about•How to spy on your competition and see what’s working for them
After taking this course you will be able to effectively plan and run and end to end PR campaign for your business. Heck, you might even like it so much you start doing it for other businesses too! I did!
Happy Pitching!
Eli Regalado
