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Game Analytics: From Basics to Advanced Strategies

devtodev's course is a great fit for everyone who is interested in game industry and game development, regardless their education or experience in analytics...
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58 students
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8.0

Classbaze Grade®

5.7

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N/A

Popularity

9.8

Material

devtodev's course is a great fit for everyone who is interested in game industry and game development
Platform: Skillshare
Video: 3h 60m
Language: English
Next start: On Demand

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Classbaze Grade®

8.0 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness

5.7 / 10
This course was last updated on 5/2018.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

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Material

9.8 / 10
Video Score: 10.0 / 10
The course includes 3h 60m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 5 hours 35 minutes of 540 Data Science courses on Skillshare.
Detail Score: 9.4 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 10.0 / 10

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In this page

About the course

devtodev’s course is a great fit for everyone who is interested in game industry and game development, regardless their education or experience in analytics. We’ll start with the basic methods and specifics of game analytics.

After the course, you’ll be able to:

  • Plan revenue using forecasting methods and techniques
  • Reach breakeven point for your games faster
  • Find ineffective sources of traffic and save money by eliminating them
  • Know the basic game metrics and understand what they influence
  • Analyze large amounts of data and visualize them
  • Find the weak spots and potential points of growth for your game
  • Improve game experience for your customers and retain them

You’ll get to know the main principles when it comes to analyzing games: from the moment of data collection to the moment of making the right decision based on data analysis.

Step by step, we’ll be increasing the level of complexity of the course and will dive into the details of game analysis. We’ll find out how to organize the structure of the events, build funnels and forecast revenue based on the time series and regression, and then we will approach Machine Learning at the end of the course.

During the course, you’ll also learn how to use devtodev’s instruments and solve various complex issues.

What can you learn from this course?

TASKS & RESOURCES

Feel free to comment and/or discuss all the lectures in our group How to Analyze Games & Apps on Facebook or drop us a line at info@devtodev.com.

You can full access to the course materials an receive the certificate if you register for the online course at  

Check out more free resources on how to analyze and monetize games at the devtodev Education Center page.

Key Metrics:

1. Go to devtodev.com and choose Live Demo.

2. Choose Crazy Asparagus. It’s going to be our default project for this course.

3. Build the Main Metrics report for ARPU and Day 1 Retention. Are these metrics interconnected?

4. Find ARPPU and Average Check of Paying Users Frequently Entering the App among the reports. How are these metrics interconnected?

Read more: 

  • 15 Metrics All Game Developers Should Know By Heart
  • 28 Metrics To Track Your Mobile App Performance

Traffic Analysis:

  1. Go to devtodev.com and choose Live Demo.
  2. Find the 3rd Party Attribution tab.
  3. Choose Crystal Room and build reports By Campaign and By Country.
  4. Check the RROI 1 and Return 3 Day Retention metrics. What do they mean?

Read more: 

  • Chartboost Insights
  • Game Traffic Analysis: An MMORPG Perspective
  • Tutorial: Traffic Of Online Games

Retention and Onboarding:

  1. Go to devtodev.com and choose Live Demo.
  2. Then choose Crazy Asparagus.
  3. Build the Retention Rate report, choose the Detailed view.
  4. Answer the following questions:
    • Does the Day 1 Retention change?
    • Which of the install days has the largest Day 7 Retention?

Read more:

  • From Rational To Emotional: Designs That Increase Player Retention
  • The Best 67 Mobile Onboarding Tips That I Have Found On The Internet
  • App Retention Strategies To Keep Your Users Coming Back For More

Soft Launch:

  1. Go to devtodev.com and choose Live Demo.
  2. Then click on Crazy Asparagus.
  3. Go to Users.
  4. Try to set up the filters which would be able to show the information on the users that registered 3 to 4 weeks ago and who at the same time were last active more than 7 days ago. Please note that you’ll need to set up the filers only, you won’t be able to see the report in the demo version.

Read more:

  • Soft-Launch In 2017. Best Countries For Testing Your Mobile Game

Events and Funnels:

  1. Go to devtodev.com and choose Live Demo.
  2. Then choose Crazy Asparagus. Please note that it’s our default project for these tasks.
  3. Build a funnel that consists of any five steps. One of them should be one hour long.
  4. Create a Custom Events report for three events and limit parameters for one of the events.

Read more:

  • 13 Ecommerce Conversion Optimization Examples (2017 Case Studies)
  • Using Funnel Analysis To Measure User Conversion Rates
  • The Worst Mistake In Website Conversion Optimization
  • 15 Tips To Optimize Your Website Conversion Funnel
  • 4 “Crystal Ball” Analytics Tricks For Accelerating Growth
  • The Best Method for Analyzing Your Conversion Funnels

Segmentation:

  1. Go to devtodev.com and choose Live Demo.
  2. Then choose Crazy Asparagus.
  3. Create a segment from the non-paying Italian users who registerd in July of the current year. Please note that you won’t be able to build a report in the demo version.

Read more:

  • Customer Segmentation And Personalization: Combining Two Powerful Techniques

A/B Testing:

Experiment with the sample size and significance calculators that we mentioned in the video:

  • Create conditions and calculate the size of the test sampling. 
  • Create conditions and calculate significance.

Read more:

  • How We A/B Test Game Art And Icons

Monetization Analysis:

  1. Go to devtodev.com and choose Live Demo.
  2. Then select Crazy Asparagus.
  3. Find out how many users paid $250 and more?

Read more:

  • How To Analyze Paying Users? Part 1, RFM-analysis
  • How To Analyze Paying Users. Part 2, The Structure Of The Revenue By Time
  • How To Analyze Paying Users. Part 3. Re-payments And Conversion
  • Free To Play Monetization: Making The First Purchase

Data Visualization:

  1. Go to devtodev.com and choose Live Demo.
  2. Then select Crazy Asparagus.
  3. Open the Reports tab and find the report that shows the dynamics of the aggregate gross income for 3 apps for the last 30 days.

Read more:

  • Chart Suggestions—A Thought-Starter
  • Facets: An Open Source Visualization Tool Аor Machine Learning Training Data
  • Will You Present The Data As-Is, Or Tell A Story?
  • Data Visualization Meets Game Design To Explore Your Digital Life
  • Data Visualization In Games
  • DATAPLAY: Mapping Game Mechanics To Traditional Data Visualization

Game Economy:

  1. Go to devtodev.com and select Live Demo.
  2. Select Crystal Room there.
  3. Find the ID of the currency pack that was purchased the most for the real money of the 3rd level during the last 7 days.

Read more:

  • Words And Games
  • Professor Vili Lehdonvirta

Cross-platform Analytics:

  1. Go to devtodev.com and select Live Demo.
  2. Choose the cross-platform project there.
  3. Compare ARPPU of those users who play via one platform to ARPPU of those users who play via several platforms.

Read more:

  • Why Mobile Marketing Strategies Must Focus On Cross-Device Behavior?
  • What Is Cross-Platform Analytics, And Why We’ve Launched It

Analysis of Promotional Activities:

  1. Go to devtodev.com and select Live Demo.
  2. Choose Crystal Room there.
  3. In the Real-time Dashboard, looking at the Users Online metric, find out the best hours to run promotions.

Read more:

  • How To Analyze Promotional Activities In Games?

Game Versions:

  1. Go to devtodev.com and select Live Demo.
  2. Select Crystal Room.
  3. Open the Versions report and find out which one of the last three versions of the project has higher Retention. This is a complex question and you’ll have to build Retention for several days.

Read more:

  • Versions: Track The Evolution Of Your Game

Revenue Forecast: 

  1. Download files with the revenue estimation for the upcoming game. 
  2. Choose scenarios for each metric and build the revenue forecast for the upcoming game for the following year.

Read more:

  • How To Choose The Right Forecasting Technique
  • How To Build A Revenue Model: A Step By Step Guide
  • Revenue Forecasting Methods 101
  • Free To Play Game Forecasting Spreadsheet
  • Revenue Forecasting For Social And Mobile Gaming Companies
  • How Much Money Will Your Mobile Game Make?

LTV:

  1. Download the spreadsheet. 
  2. Build the LTV forecast for your project.

Read more:

  • 5 Ways To Calculate Lifetime Value For Free-To-Play Games
  • 6 CLV (LTV) Calculators For Mobile Apps
  • 11 Techniques For Player Value Maximization: Part 2

Machine Learning, Push Notification, Churn Rate:

  1. Go to the Live Demo devtodev. 
  2. Go to the Push tab and examine the stats for the completed push campaigns.
  3. How do these numbers change depending on the platform?

Read more:

  • Predictive Analytics In Games
  • Predictive Analytics And Machine Learning Explained Through Dog Memes
  • Churn Predictive Modelling
  • The Challenges Of Building A Predictive Churn Model
  • How To Predict Churn: A Model Can Get You As Far As Your Data Goes
  • Reasoning About The Future Of Push Notifications

What you need to start the course?

There is no prerequisite, anyone can begin this course.. This course is also great for beginners without any Data Science knowledge.

Who is this course is made for?

This course is suitable for beginners.

Are there coupons or discounts for Game Analytics: From Basics to Advanced Strategies ? What is the current price?

You can enrol in this course with a Skillshare subscription that costs $8/month, but you start with a FREE 7-day trial. You can also enrol in thousands of courses on a variety of topics with your subscription, including several Data Science courses.
The average price is $11.5 of 540 Data Science courses. So this course is -100% more expensive than the average Data Science course on Skillshare.

Will I be refunded if I'm not satisfied with the Game Analytics: From Basics to Advanced Strategies course?

There is no money-back guarantee with Skillshare, but you can start with a free one-week trial to learn without risk. With the subscription, you can download classes to your tablet or phone using the Skillshare app.

Are there any financial aid for this course?

At the moment we couldn't find any available scholarship forGame Analytics: From Basics to Advanced Strategies, but you can access more than 30 thousand classes for $8/month on Skillshare, including this one!

Who will teach this course? Can I trust Julia Devtodev?

Julia Devtodev has created 1 courses that got 0 reviews which are generally positive. Julia Devtodev has taught 50 students and received a average review out of 0 reviews. Depending on the information available, we think that Julia Devtodev is an instructor that you can trust.
passionate about data and game analytics
passionate about data and game analytics
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8.0

Classbaze Grade®

5.7

Freshness

N/A

Popularity

9.8

Material

Platform: Skillshare
Video: 3h 60m
Language: English
Next start: On Demand

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