✓ Develop a critical awareness of the importance of information and research in marketing decisions in light of a complex global environment.
✓ Develop a systematic understanding of marketing research approaches and techniques.
✓ Develop a critical appreciation of the additional challenges arising when marketing research is conducted across borders, its causes, and potential solutions.
✓ Develop a critical appreciation of most recent developments in marketing metrics and analytics (incl. “big data”).
Dr. Hector Gonzalez-Jimenez has created 1 courses that got 204 reviews which are generally positive. Dr. Hector Gonzalez-Jimenez has taught 1,209 students and received a 4.6 average review out of 204 reviews. Depending on the information available, we think that Dr. Hector Gonzalez-Jimenez is an instructor that you can trust.
A global marketer and citizen, Hector has gathered a diverse range of experiences throughout his life. Being raised in Germany by his Spanish parents, his multi-cultural identity has been shaped from an early age. At the age of eighteen Hector embarked into the next phase of his life, expanding his professional and personal profile at a global level. Since then Hector has lived, worked and studied in various countries such as Spain, Germany, Japan, South Korea, United States and the United Kingdom. Over the last fifteen years his professional portfolio has grown in various roles in marketing, education and corporate strategy. During this time Hector has worked on projects for small to medium sized businesses as well as large international companies such as Pepsi or Ford. Moreover, he has given talks or guest lectures at universities in various countries such as the UK, South Korea, China and Vietnam.
Hector is a Lecturer (Assistant Professor) in Marketing at The York Management School, University of York, UK. He received his PhD in Marketing from the Bradford University School of Management. He also has a Postgraduate Diploma in Research Methods from the University of Bradford as well as a MBA and Bachelor of Science from California State University.
