In April 2020 (during Coronavirus lockdown) Jason van Genderen experienced something pretty astounding. A video story he captured at home went viral – during the pandemic. But Jason did something very remarkable… he turned on his iPhone and documented the whole journey of going viral, analysing the key triggers and milestones, then repeated the exercise whilst creating this course, for your education! In less than 3 months his videos have been seen over 37,000,000 times.
‘Going Viral’ is part documentary, part video tutorial that takes you on a wild ride through the fascinating world of virality.
This deep-dive experience will give you unique insights into:
•What properties make a video ‘go viral?’
•Key metrics for measuring your video’s viral potential
•Understanding social audience motivations to share your work
•How you can monetise your video through licensing agents
•Attracting media publicity opportunities to promote your brand/cause
•Developing a plan for how to turn viral views into on-going opportunities
Jason has been interviewed and celebrated on some of the world’s biggest shows, including The Late Late Show with James Corden and Good Morning America. This course is a one-of-a-kind opportunity to understand the drivers behind content that goes viral and will give you an opportunity to rapidly scale the video views you can achieve online too.
Powering brand success with video: THE heavyweight course for marketing professionals.
3.8
★★★★★ 3.8/5
119 students
