” If you can’t measure it, you can’t improve it ” – Peter Drucker, one of the great Management consultants of all time. So, it’s obvious that if you don’t analyze your website or marketing campaign data you can’t know what your customers like or don’t like in your website. Without this knowledge, you cannot run a successful digital marketing campaign and get good Return on Investment ( ROI ). And, Google Analytics is an excellent cum free tool to analyze all your website data. This course will teach Google Analytics from scratch. Here is the overview of what you are going to learn,
•Setup Google Analytics Account
•Installing Tracking Code on your website
•Configure Marketing Goals
•E commerce Tracking
•Setup Filters
•UTM Parameters
•Generating Reports ( Audience, Real time, Acquisition etc. )
•Linking Analytics with other Google Products
Practical Google Analytics course based on real experience including 50 practical examples + 100 quiz questions
4.5
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23,443 students