Email optimization is one of the highest-leverage activities in a business.
When you optimize an email, a small tweak that takes 5 minutes to implement can get you more money, more demos, and more customers.
Not only do you get short-term benefits, but those benefits can be amplified and repeated via email automation.
For example, the drip sequence I built for my business has been opening between 40 and 50%, and clicking between 5 to 10% for over 2 years now. This means this email series influenced the behaviours of thousands of subscribers.
It’s still not perfect, but it only took a few hours of optimization to get those results.
Since subscribers go through the same email automations, any improvements you make at the start of the funnel improve the end of the funnel as well.
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Improve your welcome email and people will want to use and buy your products more;
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Improve your drip sequence and more people will see the value of your products and convert;
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Improve your promo emails and you’ll be able to get more revenue per purchase;
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Improve your nurturing emails and maybe you can keep your subscribers engaged for a longer duration.
All you need is the right email marketing optimization process to compound improvements.
With just an hour a week, you can consistently grow results and conversions across your customer base.
In this course, I’ll show you the exact email marketing optimization process I implemented at the previous company I worked for, LANDR Audio.
Among many other things, this process led to the creation of an upsell program that was generating up to 42% of weekly subscription conversions.
Do yourself a favour, start growing the performance of your marketing emails with optimization today!
