From an Ex-Googler / LinkedIn(er)
A highly effective course, designed to guide you through implementing Retargeting/Remarketing strategies to gain huge returns on your advertising spend.
I’ve designed this course to be as time-efficient and practical as possible. The course is designed with the purpose of allowing you to set up effective Retargeting campaigns to take your return on investment to the next level.
This course will take you through from developing your Retargeting strategy, implementing campaigns across Display, Video and Search on Google, YouTube and Facebook (And Instagram). We will also discuss measuring the effectiveness of your campaigns and finally GDPR compliance.
When correctly Implemented a Retargeting strategy can be a great addition to your marketing efforts. Due to the fact that potential customers are already aware of your brand, conversion rates from Retargeted users can be 10x higher than cold users. In this course I will illustrate that it is far from beyond the scope of marketers. Over the years platforms like Facebook and Google have made it increasingly easy and effective to implement these strategies.
Even with the changes bought about by Apple’s iOS 14 announcement, Retargeting remains a valid strategy since Google and Facebook have implemented new measurement frameworks to maintain retargeting, lookalike and similar audiences.
I look forward to teaching you!
