Want to write great articles but struggle to put together the opening sentence?
Or, do you find your leads fall flat or editors have to rework them?
Whether you’re writing a news story, an explainer article or blog post, nailing the first sentence is crucial because if it fails to hook the reader in, then they won’t read on – you may as well have not bothered writing the article at all.
This is why you must have a system to help you write compelling leads.
I want to share with you lead-writing techniques that I have developed over time, that will have you writing great leads with confidence.
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What will you learn from this course?
You will learn three key principles that underpin everthing I write – including the lead. If you apply these three principles to your writing – you will see an immediate improvement.
Then, I’m going to show you bad lead examples and walk you through how to fix them. From this exercise, you will see how to apply the key principles to improve your lead.
I will then explain 7 key types of leads to give you a framework to build upon.
By the end of this course, you will have all the tools you need to be able to write compelling leads that keep your readers engaged and wanting more.
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So what are you waiting for? Sign up today and learn all about how to write great leads.
See you on the course!
