Today’s market is saturated with so many products and services. And customers are buying what they want, not necessarily what they need. For example on hand is – many people know the need for exercise (needs) but still ended up spending a lot of junk food (wants). So, if you intend to start a new business or planning to offer something new, how do you go about identifying what else do customers may want? This is because if you know what they want and you can provide products and services to meet those wants, your business will become very successful. However, the problem is that many businesses fail just because they do not know enough what customers really want. Businesses spend a lot of money on advertising and researching who these customers are. Today’s marketing requires a better and quicker way that is closer to reality to know more precisely who the customers are and what are they looking for. It’s not about traditional marketing research anymore. It’s about truly identifying what customers want that will give you the understanding and insight to those customers.
In this course you will learn about:
•Knowing the consumers’ condition today
•Understanding the added complexity created by the organization
•Symptoms and key discoveries from market changes
•New ways to identify market needs
•Applying the tools step by step
•Key considerations for effective implementation
