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Optimizing a Website for Google Search

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include...
4.7
4.7/5
(1,295 reviews)
53,124 students
Created by

9.0

Classbaze Grade®

N/A

Freshness

8.5

Popularity

9.0

Material

Optimizing a Website for Google Search
Platform: Coursera
Video: 5h 2m
Language: English

Best Marketing classes:

Classbaze Rating

Classbaze Grade®

9.0 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Popularity

8.5 / 10
We analyzed factors such as the rating (4.7/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Material

9.0 / 10
Video Score: 8.3 / 10
The course includes 5h 2m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 3 hours 12 minutes of 109 Marketing courses on Coursera.
Detail Score: 8.8 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.8 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

7 articles.
0 resource.
0 exercise.
3 tests or quizzes.

In this page

About the course

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

What can you learn from this course?

✓ Use keyword research to select best keywords to optimize your website in search results Examine how to analyze, organize, create, and build content utilizing various strategies Use best practices to develop a high quality local SEO approach Develop a solid approach for achieving a productive and successful relationship with your client

What you need to start the course?

Basic knowledge of Marketing is required to start this course, as this is an intermediate level course.

Who is this course is made for?

This course was made for intermediate-level students.

Are there coupons or discounts for Optimizing a Website for Google Search ? What is the current price?

Access to most course materials is FREE in audit mode on Coursera. If you wish to earn a certificate and access graded assignments, you must purchase the certificate experience during or after your audit.

If the course does not offer the audit option, you can still take a free 7-day trial.

Will I be refunded if I'm not satisfied with the Optimizing a Website for Google Search course?

Coursera offers a 7-day free trial for subscribers.

Are there any financial aid for this course?

YES, you can get a scholarship or Financial Aid for Coursera courses. The first step is to fill out an application about your educational background, career goals, and financial circumstances. Learn more about financial aid on Coursera.

Who will teach this course? Can I trust Rebekah May?

Rebekah May has created 4 courses that got 136 reviews which are generally positive. Rebekah May has taught 236,415 students and received a 4.8 average review out of 136 reviews. Depending on the information available, we think that Rebekah May is an instructor that you can trust.
UC Davis Division of Continuing and Professional Education
University of California, Davis
Rebekah May is a long-time SEO professional who has worked with high-growth startups as well as well-respected Fortune 500 brands. She has spoken at various marketing conferences, and volunteers her time to speak with student organizations and entrepreneurial clubs on the subject of marketing and SEO. She currently lives in Sweden helping international brands build strategies that attract and engage consumers in the U.S. market and abroad. In her spare time she enjoys gaming, and educating and mentoring those who want to grow their career in SEO or the digital marketing space through her blog and newsletter at Rebekahm.com. She is available for any consulting inquiries and can be easily reached via her LinkedIn profile.

9.0

Classbaze Grade®

N/A

Freshness

8.5

Popularity

9.0

Material

Platform: Coursera
Video: 5h 2m
Language: English

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