Classbaze

Disclosure: when you buy through links on our site, we may earn an affiliate commission.

Introduction to Programmatic Advertising. Basics.

Learn basics about programmatic ads: display, social, voice, native, TV, etc. and how to integrate in marketing strategy
3.1
3.1/5
(12 reviews)
33 students
Created by

7.7

Classbaze Grade®

7.5

Freshness

7.4

Popularity

7.5

Material

Learn basics about programmatic ads: display
Platform: Udemy
Video: 1h 0m
Language: English
Next start: On Demand

Best Programmatic Advertising classes:

Classbaze Rating

Classbaze Grade®

7.7 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness

7.5 / 10
This course was last updated on 4/2020.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Popularity

7.4 / 10
We analyzed factors such as the rating (3.1/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Material

7.5 / 10
Video Score: 7.7 / 10
The course includes 1h 0m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 2 hours 10 minutes of 16 Programmatic Advertising courses on Udemy.
Detail Score: 9.4 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 5.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
0 resource.
0 exercise.
0 test.

In this page

About the course

This course would help you to better understand, what’re programmatic ads: the definition and what’s the difference between traditional display and programmatic ads. This course was developed for BEGINNERS and highly recommended for those who are looking at the well-structured information about programmatic ads. You would learn, how do programmatic ads work and what’re the benefits of using programmatic ads. We are going to touch base about multiple formats of programmatic ads such as display, social, video, native, and some innovative formats we use today. At the end of the course, we are going to talk about how to buy programmatically and what’s the future of programmatic ad.

Programmatic advertising is growing at a rapid pace and becoming an increasingly important part of the digital advertising ecosystem and, as a marketer or an advertiser, it is imperative that you fully understand how it works. It’s an in-demand skill that will help you take your career to the next level and this course will help you accomplish that!

The course will cover the different types of programmatic advertising – open auctions, private auctions, preferred deals and programmatic guaranteed deals with the pros and cons of each type. You will also learn about the Google programmatic ecosystem, the components that are part of it as well as the functions of each component.

What can you learn from this course?

✓ Taking this course you would learn more about programmatic ads, how does the programmatic ad work and what’re the benefits of using programmatic ads. We would discuss multiple formats of programmatic ads existing nowadays: display, social, video, native and some innovative formats. At the end of the course, we are going to talk about how to buy programmatically and what’s the future of programmatic ad.
✓ Programmatic ads in digital marketing space
✓ Different types of programmatic ads
✓ Know and understand the various components in the programmatic advertising ecosystem – DSPs, SSPs, ad exchanges, ad networks etc.
✓ Understand first, second & third party data
✓ Programmatic DSPs
✓ Digital Advertising Strategy for Programmatic marketing

What you need to start the course?

• Have a basic knowledge of digital marketing and advertising
• A basic knowledge of Google Ads would be helpful, but is not a mandatory requirement
• Be ready to learn and develop your knowledge!
• Digital marketers

Who is this course is made for?

• People developing career and eager to learn more in digital marketing
• Programmatic ads beginners
• Anyone with a background in digital advertising looking to expand to programmatic advertising
• Digital marketing students
• Advertising agency’s
• Small business owners

Are there coupons or discounts for Introduction to Programmatic Advertising. Basics. ? What is the current price?

The course costs $14.99. And currently there is a 57% discount on the original price of the course, which was $34.99. So you save $20 if you enroll the course now.
The average price is $15.1 of 16 Programmatic Advertising courses. So this course is 1% cheaper than the average Programmatic Advertising course on Udemy.

Will I be refunded if I'm not satisfied with the Introduction to Programmatic Advertising. Basics. course?

YES, Introduction to Programmatic Advertising. Basics. has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any financial aid for this course?

Currently we could not find a scholarship for the Introduction to Programmatic Advertising. Basics. course, but there is a $20 discount from the original price ($34.99). So the current price is just $14.99.

Who will teach this course? Can I trust Maria Bulatova?

Maria Bulatova has created 3 courses that got 125 reviews which are generally positive. Maria Bulatova has taught 560 students and received a 3.5 average review out of 125 reviews. Depending on the information available, we think that Maria Bulatova is an instructor that you can trust.
Digital Marketing Manager
I have more than 8 years of Digital Marketing experience focused on brand awareness and performance-based marketing.  Currently, I am working as a Senior Digital Marketer in the big retail company and my responsibility is to plan, execute, and optimize digital marketing campaigns across all channels. So going through my courses you’ll find not only theoretical knowledge about digital marketing but also practical cases and best-case scenarios that you can implement straight to your marketing activity. If the positive ROI has to be reached through different channels, just ask me how to do it. I have an excellent ability to manage, meet, and deliver project objectives and stakeholder expectations and I can explain to you HOW to do the same in simple words.
Subscribe to my courses and learn from me how to build the perfect marketing strategy and test it out.
Browse all courses by on Classbaze.

7.7

Classbaze Grade®

7.5

Freshness

7.4

Popularity

7.5

Material

Platform: Udemy
Video: 1h 0m
Language: English
Next start: On Demand

Classbaze recommendations for you