Beginners Guide To Social Media Marketing & Digital Marketing Strategy
Do you want to understand the science and art of Social Media Marketing?
Do you get frustrated with all the confusing advice on the internet?
Maybe you have tried Social Media Marketing and Online Marketing in the past and failed?
Master Social Media Marketing And Online Digital Marketing
In this course you will learn how to master Social Media Marketing.
You will learn what works and what does not work with online digital marketing and where to spend your time and effort.
You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.
This course does NOT cover paid advertising or podcasting.
Topics Covered In This Course:
Module 1 – Understanding Social Media Marketing
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The Social Media Marketing Monster
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Free vs Paid Traffic
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What Is Marketing
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What is Media
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What is Social
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Local vs International Social Media Marketing
Module 2 – Marketing As A Business Priority
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Marketing As A Business Priority
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The Marketing Company
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Feast And Famine
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Continuous Marketing
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The 80/20 Principle
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Sales And Marketing
Module 3 – Understanding The Buyer Journey
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Meet Bob
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The Seven Steps To Marriage
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The Buyer Journey – AIDA
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Attention Content
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Interest Content
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Desire Content
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Action Content
Module 3a – Bob’s World View Marketing
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Understanding World Views
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Understanding Bob
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Confirming A World View
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The Family Kettle
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Bob’s World View Activities
Module 4 – Social Media Marketing And Search Engine Optimisation – SEO
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The Truth About Social Signals
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The Problem With New Websites
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The Snowball Effect
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The Great Deception
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Your Website As Your Data Center
Module 5 – Social Media Marketing Platforms
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Finding Bob
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What Platform Should I Use?
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Business Or Personal Branding?
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Branding Tips
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Creating Your Biography
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Housekeeping
Module 6 – Posting On Social Media Platforms
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The Golden Rules
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Curation Vs Creation
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What Types Of Content Should I Create?
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Written Content
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Photography Content
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Infographics Content
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Video Content
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Podcast Content
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Automation
Module 7 – Social Media Posting Ideas
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Where Do I Get Posting Ideas From?
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Stupid Questions
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Conversations
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Stories – The Power Of Narrative
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Industry News
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Content Capture Systems
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Respecting Your Audience
Module 8 – Creating A Social Media Post
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Take Them To The Movies
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Headlines
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Body Text
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Using Images
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Video Posts
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Quizzes And Polls
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Links
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Hashtags
The Following Is Coming Soon:
Module 09 – Community Based Marketing
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The Best Kept Secret In Social Media Marketing
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Choosing A Niche
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Choosing A Platform
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Gate Keepers
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Community Rules
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Shared Ownership
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Structuring Your Community
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Visiting Other Communities
Module 10 – Building A Social Media Marketing Plan
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Why You Need A Plan
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Your Social Media Schedule
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Your Content Calendar
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Realistic Time Frames
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Responsibilities And Roles
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SMART Goals For Your Marketing
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Marketing Mission Statements
Module 11 – Social Media Marketing Case Studies
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Marketing Mistakes
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Twitter Case Studies
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Facebook Case Studies
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Google+ Case Studies
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LinkedIn Case Studies
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YouTube Case Studies
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Pinterest Case Studies
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Instagram Case Studies
Join Us
So join us on the other side and learn how to master the science and art of Social Media Marketing and Online Marketing!
