Strategic management is about determining the purpose and aims of an organisation, choosing the most appropriate course of action towards achieving those aims, and fulfilling the aims over a set period of time.
Chandler (1962) describes strategy as “the determination of basic long-term goals and objectives of an enterprise, and the adoption of course of action and the allocation of resources necessary to carry out those goals”
In this course Strategic Management (Level, Form and Implementation is material to learn about what are the strategy level of firm, and the implementation. It consisted of 5 module includes the strategy level, forms of strategy, and implementation in corporate governance and leadership. Each module will take 5-7 minutes with total time 30 minutes to finished all of them.
Material that will be discussed in this course:
•The level, and form of strategy : this section aimed to sharpen student understanding on the form of strategy, includes the corporate level strategy, merger and acquisition and international strategy. With the current global yet collaborative economic industry, knowledge on these strategies are imperative.
•Strategy implementation : this section aimed to provide student understanding on the implementation of strategy particularly as top management team.
After the completion of all modules, it is expected that student able to explain, illustrate and apply the strategy level, form and implementation
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