Hello, my name is Roxana Dumitru.
Having over 20 years of experience in the field of communication and marketing, I am a well reputed specialist on the market, having been recognized as a top business woman. I am a highly successful and results-oriented Marketing professional who specializes in building powerful brands.
My extensive skill base provide for the building and maintaining of strong internal and external agency relationships, enabling full market exposure, brand awareness and sales growth, consequently contributing to the corporate bottom line.
At the end of my course (that has 3 parts), my students will be able to create their Marketing Plan from scratch, write a complete Marketing Strategy and confidently starting (or continue) to adapt the knowledge & implement the entire strategy marketing process for their brand.
This first part is creating the foundation and the background analysis for starting a Marketing Plan
It’s going to be a fun ride, with theory, examples & bonus materials.
