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The Complete Marketing Attribution Course

In just a few hours, learn to maximize your marketing strategy with marketing attribution
4.4
☆☆☆☆☆ 4.4/5
(177 reviews)
564 students
Created by
Mel Restori

8.1

Classbaze Grade®

6.6

Freshness

9.7

Popularity

7.3

Material

Detailed Analysis »

In just a few hours
Go to course »
Platform: Udemy
Price: check current price
Video: 1h 43m
Language: English
Next start: On Demand

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Classbaze Rating

Classbaze Grade®

8.1 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness

6.6 / 10
This course was last updated on 7/2019.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Popularity

9.7 / 10
We analyzed factors such as the rating (4.4/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Material

7.3 / 10
Video Score: 7.8 / 10
The course includes 1h 43m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 2 hours 50 minutes of 417 Marketing Strategy courses on Udemy.
Detail Score: 8.7 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 5.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
0 resource.
0 exercise.
0 test.

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About this course

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  What you need to START the course
  Who can start this course?
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  Guarantees & money back
  Financial aid
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About the course

In just a few hours, master a critical concept of marketing analytics: marketing attribution
We’ll start with the basics:
•Understanding digital marketing channels•Defining the common marketing attribution models:•last touch (last click)•first touch (first click)•multi-touch models: position based, linear, and decayand work our way up to advanced topics like:
•Selecting the best attribution model for your business•Understanding how offline marketing and view-through value factor into marketing attributionThis course will also show you how to implement attribution models – from tracking parameters through analyzing the impact of different models in Google Analytics.
Learn from an instructor who has been informing business decisions with data with over 10 years and is passionate about data and analytics.

What can you learn from this course?

✓ You’ll understand the most common attribution models
✓ You’ll be able to select the best attribution model for your organization
✓ Using Google Analytics, you’ll be able to see the impact of different attribution models on your marketing performance

What you need to start the course?

• Familiarity with digital marketing is helpful, but not required
• Google Analytics is used in a couple lessons of the course. If you don’t have your own GA account, the course walks you through getting access to a free demo account so you can follow along

Who is this course is made for?

• Marketers who want to understand more about marketing attribution and their marketing strategy
• Marketing analysts
• Anyone interested in marketing analytics and marketing attribution!

Are there coupons or discounts for The Complete Marketing Attribution Course ? What is the current price?

The course costs $19.99. And currently there is a 56% discount on the original price of the course, which was $44.99. So you save $25 if you enroll the course now.
The average price is $19.6 of 417 Marketing Strategy courses. So this course is 2% more expensive than the average Marketing Strategy course on Udemy.

Will I be refunded if I'm not satisfied with the The Complete Marketing Attribution Course course?

YES, The Complete Marketing Attribution Course has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any financial aid for this course?

Currently we could not find a scholarship for the The Complete Marketing Attribution Course course, but there is a $25 discount from the original price ($44.99). So the current price is just $19.99.

Who will teach this course? Can I trust Mel Restori?

Mel Restori has created 3 courses that got 2,364 reviews which are generally positive. Mel Restori has taught 7,144 students and received a 4.4 average review out of 2,364 reviews. Depending on the information available, we think that Mel Restori is an instructor that you can trust.

Learn everything about

Mel Restori

Director of Analytics
Hi! I’m Mel. I have over 10 years industry experience using data and analytics to drive meaningful improvements and inform strategic decisions.
I have an undergrad in Industrial Engineering from Arizona State University and a masters in the same field from Georgia Institute of Technology.
Most recently I led analytics teams right here at Udemy – first as Sr Manager of Marketing Analytics and later as the Director of Analytics for all of Udemy. I’m passionate about education, specifically education that is affordable, useful, and high quality. Which is why I worked at Udemy and also why I created courses. Also, being a true numbers nerd, I want to help others learn to use data to improve in their careers.
—–
¡Hola! Soy Mel. Llevo más de 10 años usando data y analítica en la industria para realizar mejoras significativas y dirigir decisiones estratégicas.
Tengo licenciatura en Ingeniería Industrial de Arizona State University y maestría en el mismo campo de Georgia Institute of Technology.
Más recientemente dirigí grupos de analítica aquí mismo en Udemy – primero como Gerente Senior de Analítica de Mercadotecnia y después como Directora de Analítica para todo Udemy. Me apasiona la educación, específicamente educación accesible que sea útil y de alta calidad. Por eso trabajé en Udemy y también por eso creé cursos. Y también, siendo “nerd”, quiero ayudar a otros a aprender a usar daots para mejorar en sus carreras.

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Mel Restori's full profile and courses »
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8.1

Classbaze Grade®

6.6

Freshness

9.7

Popularity

7.3

Material

Detailed Analysis »

In just a few hours
Go to course »
Platform: Udemy
Price: check current price
Video: 1h 43m
Language: English
Next start: On Demand

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