This course will help digital marketers and product managers understand both the basic and advanced concepts of Google Analytics, with live examples of how to access and configure different reports, as well as practices and tips on using the reports in their day to day job.
Enroll in this Google Analytics course to learn how to:
•Understand basic and advanced concepts of audiences, acquisition reports, behavioral reports, conversions and segments.
•Master attribution so you know exactly how your channels work together and how your users convert.
•Get 10x more out of the basics you already know: custom dimensions, custom metrics, event tracking, etc.
•Draw out advanced insights from your content analytics, form analytics, social analytics and PPC analytics.
•Unlock all of the potential of enhanced ecommerce and content tracking to make smarter marketing decisions.
