UPDATED regularly with new support material (PDF/PPT/VIDEO). Includes more than 15 extra support files.
NEW: PRACTICING TEST
Sales tests and Business cases to help you explore and apply knowledge. Very important to prepare you for real case situations and job interviews. Both with proposed solutions.
KAM – Key Account Management is not a monster or something too high level and complex.
It’s a process, a sales process. It just needs to be understood and put into perspective concerning your portfolio and sales strategy.
And you can make it complicated if you want, but there’s no need.
I’ll explain in plain English and detail all about KAM (Key Account Management) in this course.
From the background and fundamentals such:
– What is KAM (Key Account Management)
– Why/when/how should I implement KAM (Key Account Management)
What are the implications and benefits of implementing KAM (Key Account Management)
What resources do I need to do it successfully
The steps and different stages of KAM (Key Account Management)
The portfolio classification and distinction
The main differences between a traditional sales team and KAM (Key Account Management) approach
At the end of the course, in the bonus lesson, besides templates and many support material, you’ll find some slides explaining how this course can help you with your career.
